NoodApp Privacy Policy

Last Updated: July 7, 2025

This Privacy Policy describes how Next Innovation Africa Ltd ("NoodApp", "we", "us", or "our") collects, uses, discloses, and protects your personal information when you use our NoodApp mobile application and web platform (collectively, the "Service"). We are committed to protecting your privacy and handling your data in a transparent and secure manner. By accessing or using the NoodApp Service, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with the terms of this policy, please do not use our Service. NoodApp is owned and operated by Next Innovation Africa Ltd, duly registered in Ghana.

1. Information We Collect

We collect various types of information to provide and improve our Service.

1.1 Information You Provide Directly

a. For All Users (Consumer Users and Service Provider Users):

• Full Name: To identify you.
• Email Address: For account creation, communication, and verification.
• Password: For account security.
• Phone Number: For account verification (OTP), communication, and facilitating service requests.
• Government-Issued ID: For identity verification and security purposes, as required for certain services.
• Next of Kin Information (Name, Email, Phone Number): To be used in emergency situations as designated by you.

b. For Consumer Users:

When making a service request:

• Location Data: Your precise location is required to connect you with the nearest and most appropriate service providers.

c. For Service Provider Users (in addition to the above):

When registering as a service provider:

• Business Registration Certificate: To verify your business legitimacy.
• Government-Issued ID for Contact Person: For identity verification of the primary contact.
• Vehicle Registration Document: For towing and ambulance services, to verify vehicle ownership and type.
• Proof of Insurance: For towing and ambulance services, to ensure adequate coverage.
• Driver’s License: For towing and ambulance services, to verify driver qualifications.
• Real-time Location Data: When you are online and available for service, we collect your precise location to dispatch emergency service requests efficiently.

1.2 Information Collected Automatically

When you access and use the Service, we may automatically collect certain information about your device and usage:

• Device Information: IP address, device type, operating system, unique device identifiers, mobile network information.
• Usage Data: Information about how you interact with the Service, including pages visited, features used, time spent on the app, referral sources, and crash data.
• Location Data (General): We may infer your general location (e.g., city or country) from your IP address.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage patterns, and manage authentication.
• Accident Heatmap Data: Data related to reported incidents and accidents may be collected and aggregated to generate the dynamic heatmap. This data is typically anonymized or de-identified to protect individual privacy.

2. How We Use Your Information

We use the information we collect for various purposes, primarily to provide, maintain, and improve our Service, and to ensure the safety and security of our users.

• To Provide and Manage the Service:
  • To create and manage your account.
  • To process your emergency service requests (e.g., connecting Consumer Users with Service Providers).
  • To facilitate communication between Consumer Users and Service Providers.
  • To process transactions and manage your purchases from the NoodApp shop.
• To Enhance User Experience:
  • To personalize your experience and provide tailored service recommendations.
  • To provide AI-driven advice and service recommendations through the AI Assistance Chat.
  • To display the Accident Heatmap, helping you plan safer routes.
• For Safety and Security:
  • To verify your identity and prevent fraud.
  • To monitor and ensure compliance with our Terms of Use.
  • To respond to emergencies and facilitate communication with your next of kin if necessary.
  • To enable you to report road incidents and contribute to road safety.
• For Communication:
  • To send you service-related notifications, updates, and alerts (e.g., Emergency Alerts for traffic, weather, public safety).
  • To provide customer support and respond to your inquiries.
  • To send you marketing and promotional communications (you can opt-out at any time).
• For Internal Operations and Analytics:
  • To analyze usage trends and patterns to improve the functionality and performance of the Service.
  • To conduct research and development to create new features and services.
  • To troubleshoot technical issues.
• For Legal and Regulatory Compliance:
  • To comply with applicable laws, regulations, legal processes, or governmental requests.
  • To enforce our Terms of Use and other policies.
  • To protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

• With Service Providers: When you request a service, we share necessary information (e.g., your name, phone number, precise location, and details of your request) with the relevant Service Provider to fulfill your request.
• With Other Users (Limited): If you are a Service Provider, your business name, contact person, and location may be visible to Consumer Users when you accept a request.
• With Third-Party Service Providers: We engage third-party companies and individuals to perform services on our behalf, such as payment processing, cloud hosting, data analytics, customer support, and marketing. These providers have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• In Case of Business Transfer: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• With Your Consent: We may share your information with your explicit consent for specific purposes not otherwise covered by this policy.
• Aggregated or Anonymized Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you. This data may be used for research, analysis, marketing, or other business purposes.

4. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:

• Encryption: Using encryption for data transmission where appropriate.
• Access Controls: Limiting access to your personal information to authorized employees and service providers who need to know the information to perform their duties.
• Secure Servers: Storing your data on secure servers with appropriate safeguards.

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. You are also responsible for maintaining the confidentiality of your password and account credentials.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your personal information is no longer required, we will securely delete or anonymize it.

6. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information:

• Access: You have the right to request access to the personal information we hold about you.
• Correction: You have the right to request correction of inaccurate or incomplete personal information.
• Deletion: You have the right to request the deletion of your personal information, subject to certain legal exceptions.
• Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.
• Opt-Out of Marketing: You can opt-out of receiving promotional communications from us by following the unsubscribe instructions in those communications or by contacting us directly.
• Location Services: You can control the collection of your location data through your device settings. However, disabling location services may limit the functionality of the NoodApp.

To exercise any of these rights, please contact us using the contact information provided below.

7. Third-Party Links

Our Service may contain links to third-party websites or services that are not owned or controlled by NoodApp. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children's Privacy

NoodApp is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information as soon as possible.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Service after any changes signifies your acceptance of the updated policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: